Business - Agriculture Bison ranchers struggle to meet consumer demand About 92,000 head of bison were processed last year in North America

By Steve Karnowski

Associated Press

MINNEAPOLIS (AP) -- The deep snow blanketing the Midwest prairie didn't bother the bison on Ed Eichten's ranch one bit. The hardy animals evolved to survive -- even thrive -- year-round on the open range, and with their big heads, they can plow right through drifts 5-feet tall or more.

The majestic beasts are a hot commodity these days, as consumer demand for healthy meat has sent prices soaring. But although bison are what one rancher calls "a self-care animal," most farmers are struggling to increase their herds and keep up with demand.

Bison grow slower than other livestock, and a heifer can't have her first calf until she's 3, said Dave Carter, executive director of the National Bison Association in Westminster, Colo. Beef cows can have calves at 2. Also, many producers are finding heifers more valuable for breeding than eating, which means fewer bison going to market -- at least temporarily, he said.

The tight supply comes after bison farmers spent much of the past decade aggressively courting consumers by touting the health benefits of the low-fat, low-cholesterol meat. Bison caught on, and even in the economic slump, prices haven't discouraged consumers.

"Now our challenge is keeping up with that demand," Carter said.

Eichten's family has about 250 head near Center City, about 40 miles north of Minneapolis. He sells meat at farmers markets, over the Internet and through the family's retail store and restaurant. Eichten's Hidden Acres also supplies local restaurants and co-op grocers.

Aaron Nytroe, meat and seafood manager at The Wedge co-op grocery in Minneapolis, said he can't get enough bison meat. He sells out deliveries from Eichten's most weeks, and with demand "growing exponentially," he said he might even look at finding a second supplier to keep up.

Bison fans say the meat doesn't taste gamy -- it has a rich, beefy flavor but is a little sweeter. Since it's so lean, chefs say preparing it properly requires slower cooking over lower heat than beef. They say steaks shouldn't be cooked past medium or medium rare. Those who prefer meat well done might want to try a bison pot roast.

While retail prices vary, ground bison has been selling for about $7 a pound, compared with a little over $5 a year ago, Carter said.

But it's still a niche product. About 92,000 head of bison were processed last year in North America, according to the association. That's less than one day's beef production in the U.S. alone.

"It will take us five-plus years to ramp up and keep a consistent supply," said Gail Griffin, who's been raising bison for 20 years and is the executive director of the Minnesota Buffalo Association and immediate past president of the national group. "But there's every indication, for sure this year and indications over the last three actually, that people are shifting to larger herds or creating new herds."

South Dakota, Montana, North Dakota, Nebraska and Colorado are the top bison states, but the animals are raised in all 50, Carter said.

The U.S. Department of Agriculture counted about 4,500 ranches and farms with nearly 200,000 bison in the U.S. in its 2007 Census of Agriculture. The total North American herd, which includes animals in state and national parks, is estimated at 450,000, compared with fewer than 1,000 a little over a century ago.

Published: Thu, Dec 30, 2010