Bridal Expo offers full services for the big day


– Photos by Cynthia Price

By Cynthia Price

For several decades there have been wedding planners – the movie of that name came out in 2001 – but for those who lack the funds or just enjoy getting into the nitty gritty themselves, there are bridal expos.

The one by the Muskegon Bridal Association, held last Saturday for the 2020 season (though not necessarily for 2020 weddings), has been around for a good long time.

All things wedding were represented, and that was reflected in an excellent turnout, particularly considering the weather forecasts of massive ice and snow. Of course, as Muskegon Bridal Association board member Nik Tong of said, “The armageddon didn’t actually happen,” but at times such a forecast can keep audiences away.

It did, in fact, have an effect on the Expo’s bridal fashion show, because models were coming from north of here. “We had 18 girls scheduled, but due to the weather that dropped to only seven. So each of them was doing triple duty,” explained Sheryl Miller of Fremont’s Miller Bridal, which supplied all of the female wedding apparel in the show.

Miller is the bridal association  treasurer, and she is joined on the board by Tong as well as President Brenda Hoffman of Brenda Hoffman Photography; Vice-President Jamie Stoner, an event planner at Chalet Floral and Events; Secretary Carol Whitsell, also of Chalet Floral after owning Carol’s Bridal and Tuxedo for 24 years before it closed; and board members Becca Hunter (Shoreline Inn and Conference Center), Breanna Hansen (Ryke’s Baker), Ginny Stromberg (Mary Kay Cosmetics) and Deb Moon(LeFleur Shoppe).

Those and many other businesses were represented at the expo, which took up three floors of the Frauenthal Center. The fashion show, which experienced miraculously few delays despite its lack of female models (Chalet Floral and Events did the men’s clothing), was held in the historic Frauenthal Theatre itself.
There were 28 vendors and some auxiliary services, such as the Muskegon Convention and Visitors Bureau. The MCVB offers a wedding directory and Bernadette Benkert there (231-724-1123) can offer information. Visit for more.

There were also workshops on having a stress-free wedding, beauty tips, and Planning FAQ.

The Muskegon Bridal Association offers limited planning services itself, and can be contacted by emailing


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