Weiss to present at June conference

Keith D. Weiss, Ph.D., an attorney with Brinks Gilson & Lione in Ann Arbor, will be a presenter at the Institute of Electrical and Electronics Engineers’ (IEEE) Technology and Engineering Management Society Conference (TEMSCON), set for June 8-10 in Santa Clara, Calif.

A debut event, TEMSCON intends to become the society’s flagship conference in delivering studies on technology management and addressing the methodologies required to move technical ideas to market.

Weiss’ June 8 presentation, “Intellectual Asset Management (IAM)–Key Areas to Consider Prior to Product Launch,” addresses the fact that companies do not always cover all of the critical areas necessary to ensure adequate protection of their intellectual property rights.

According to Weiss, failure to implement an effective IAM process in conjunction with technology development can result in diminished profit margins, create opportunities for competitors to commercialize similar products and may also increase exposure to potential litigation.

Weiss will discuss key areas in the IAM process that need to be considered before taking a product to market. The presentation is based on an article of the same title that Dr. Weiss co-authored with Brinks colleague and shareholder, Michael N. Spink, and will be published in tandem with the TEMSCON conference.

At Brinks, Weiss focuses his practice on patent prosecution and intellectual property agreements with an emphasis on IP portfolio planning, development and intellectual asset management. Listed as an inventor on more than 30 U.S. patents and four pending patent U.S. patent applications, Weiss understands the product development cycle, having been through the process many times. Prior to practicing law, he worked for 20 years in R & D management, product development and technology licensing. He has substantial experience with advanced materials, applications and equipment used in multiple global industries including automotive, aerospace, coatings, plastics and microelectronic fabrication

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