Dykema brings on chief marketing officer

 Dykema announced Tuesday the addition of Iris Jones as chief marketing officer. Jones brings more than 20 years of experience in strategically supporting business growth in law firms and previously served as chief business development and marketing officer for Chadbourne & Parke.


Based in Dykema’s Detroit office, Jones has extensive experience in strengthening client relationships, discovering opportunities for new business development, and modernizing marketing efforts through the use of analytical tools that drive strategy and client service. She has utilized high-level skills to direct complex projects from concept to fully operational status throughout her entire career.
“Iris brings a deep understanding of the legal profession, having served as both a public interest and private practice attorney before taking on leadership roles in marketing and client service, ” said Peter Kellett, chairman and CEO of Dykema. “She has a unique perspective on business development, team building and client relationship management that will nicely advance the strategic goals of our growing firm.”

Jones began her career as an attorney in the Texas Attorney General’s Office and also served as the director of the City of Austin’s Law Department, where she managed a multi-million dollar budget, oversaw outside counsel relationships and supervised 50 in-house lawyers. She later held the position of Client Services Advisor for Akin Gump, where she designed and launched the firm’s first client service team program and led business expansion and client service plans for all the firm’s client teams. At Chadbourne & Parke, she worked closely with the firm’s leadership and
partners to expand business development efforts and modernize the marketing department with cutting-edge analytical tools.

“As the legal industry becomes more and more complex, so too does the need for sophisticated and highly strategic marketing,” Jones said. “I’ve devoted much of my career to building and strengthening client relationships in the legal industry, and my expertise aligns wonderfully with Dykema’s strong emphasis on client service.”

Jones earned her B.A in Political Science and English at Bowling Green State University and holds a J.D. from Texas Southern University, Thurgood Marshall School of Law. She is a member of the American Bar Association, an active member of the State Bar of Texas, and a frequent lecturer with the World Jurist Association.