Law firm’s director of marketing to host show featuring business leaders

Expert Webcast has launched a new series hosted by Clark Hill director of marketing and immediate past international president of the Legal Marketing Association Roy Sexton.

Titled “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,” the show will feature discussions with notable business leaders on why culture matters, how one’s personal and professional brand are inextricably linked, and how to leverage your innate authenticity to create growth and spur sustainable organizational change.

The first season’s guests will include:

• 96.3 WDVD’s morning show co-host of Blaine and Lauren Blaine D. Fowler

• The Wall Street Journal best-selling author of “Wonderhell” and “Limitless” as well as keynote speaker and coach Laura Gassner Otting

• Author/coach/recovering attorney/ president of Harrington Communications Jay Harrington

• Fender Musical Instruments Corporation General Counsel/Executive Vice President/Corporate Secretary Aarash Darroodi

• Counselor and spiritual coach Julie Booksh, MA, LPC

• FOX 2 Detroit prime time anchor Roop Raj

• Eastern Michigan University general counsel and executive director of The Penny Seats theatre company Lauren M. London

• Keynote speaker/corporate comedian/client care strategist Brenda Pontiff of Partner Track Academy

• Professor of Psychology, Cognition and Cognitive Neuroscience Area, University of Michigan and author Stephanie Preston

• President and CEO of Detroit Regional Partnership Maureen Donohue Krauss, FM

• Storyteller + Strategist: on stage and behind the scenes, award-winning voice­over artist Ratana

• Communications Manager at Walt Disney Imagineering Dana C. Harvey, MBA

 “I’m thrilled to be able to share my friends and their inspiring stories with the world. These professionals all have incredible and varied careers, rich with life lessons that can help others succeed and thrive in their respective work,” Sexton observed. “I come from a long line of storytellers, and I think the best way to learn and to be inspired is by sharing our journeys with each other.”

 Expert Webcast is a woman-owned company and is a leading source of transactional wisdom and market intelligence for the professional and the business communities locally, nationally and cross-border. Producing the industry’s leading panel discussions and interviews covering corporate, M&A, restructuring and finance topics, Expert Webcast addresses timely and relevant issues faced by general counsel, C-level executives, boards of directors, business owners and their advisors, as well as institutional investors.

“We partner with leading media outlets and organizations to expand the reach and impact of the platform, and to foster collaboration and knowledge sharing among industry peers and stakeholders,” Anna Spektor, Expert Webcast founder and CEO, noted. “Roy is a welcome addition to our voices. We’ve already recorded our first episode [with Blaine Fowler], and I’m just thrilled with the direction. I think our viewers – attorney leaders, executives, professional services practitioners – will gain great insight from these accessible, fun, authentic conversations.”

Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts in collaboration with the firm’s team of marketing and business development professionals. He has nearly 20 years of experience in marketing, communications, business development, and strategic planning.

“As an acknowledged business leader and a top legal marketing, communications and strategic planning executive, Roy will add a new dimension to the Expert Webcast legal, finance and transactional programming by interviewing entrepreneurs, media personalities and other business leaders, focusing on business culture, growth and collaboration,” Anna added.

Sexton is passionate about problem solving, facilitating business growth, crafting communications strategy, and enhancing law firm culture. He works closely with the marketing team to advance the firm’s digital and social media presence and external engagement, using multi-channel distribution and data collection. This enables the team to quantify results and use those results to produce thoughtfully and strategically organized content for clients and prospects.

Sexton also advises attorneys on marketing and business development strategy by curating relationships among external publications and media outlets and creating the appropriate platforms and opportunities for attorneys to promote their knowledge and practice.

He has been heavily involved regionally and nationally in the Legal Marketing Association (LMA) as a board member, content expert, and presenter. He currently serves as past president of LMA. He also serves on the governance board committee of Mosaic Youth Theatre of Detroit and was marketing chair for Ronald McDonald House Charities Ann Arbor’s board.

Sexton was named one of INvolve People’s 2023 Top 100 OUTstanding LGBTQ+ Executives internationally. He was listed in Crain’s Detroit “Notable LGBTQ in Business” in 2021 and “Notable Leaders in Marketing” in 2023, and he was a Michigan Lawyers Weekly “Unsung Legal Hero” (2018).

In 2022, Clark Hill's marketing campaign, which Sexton played a key role in developing, received the Best Marketing Campaign award from the Managing Partners' Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, and inclusion. The Clark Hill marketing and business development team was also awarded “Best Marketing Initiative” by Managing Partners’ Forum in 2020.

Sexton is a published author of two books: “Reel Roy Reviews,” Volumes 1 and 2 and he was named “Best Actor in a Musical” by BroadwayWorld Detroit in 2017 for his performance as Jasper in “The Mystery of Edwin Drood” at Ann Arbor Civic.