- Posted March 08, 2013
- Tweet This | Share on Facebook
Ad agency Campbell Ewald announces move to Detroit
DETROIT (AP) -- Advertising agency Campbell Ewald will move to downtown Detroit from its current headquarters in suburban Warren, bringing with it about 700 employees, it was announced Wednesday.
Company chairman and chief executive Bill Ludwig and Detroit Mayor Dave Bing held a news conference to announce the move. They said Campbell Ewald will occupy the former J.L. Hudson Co. warehouse space adjacent to Ford Field.
Ludwig didn't discuss whether the company will be getting any tax breaks from the city.
Campbell is expected to move late this year or early in 2014.
Ludwig earlier told the Detroit Free Press that the search for a new headquarters was driven by a need for culture change. He cited the explosion of technology and social media and the need to diversify Campbell Ewald's client base.
Joel Smith, a partner of the Southfield-based Neumann/Smith architecture company that is designing Campbell Ewald's offices, said the move brings a dash of creative excitement to the northern edge of downtown.
"This entertainment district needed a little more infusion during the day," Smith said. "Let's see if we can get this corner of the city livened up as well."
The move has been widely expected and driving business to the area for some time.
"Campbell Ewald moving downtown wasn't the best kept secret in the industry. It was even more incentive" to set up shop in Detroit, said Larry August, co-owner of the film production company Hudson. It is expected to sign a lease next week to occupy two floors of a historic building owned by the real estate arm of Quicken Loans Inc. founder Dan Gilbert.
Published: Fri, Mar 8, 2013
headlines Oakland County
- Meet the Judges
- Owner of twice-sunken Lake Michigan barge pleads guilty to felony
- Justice Dept. reaches civil settlement with victims abused by Lawrence Nassar
- Oakland County, Oakland Livingston Human Services Agency launch Oakland County Senior Chore Pilot Program
- U.S. Immigration Court judge to be keynote speaker at law school’s Law Day virtual celebration
headlines National
- New Legalese: You may have heard a deepfake, but what about ‘Twiqbal’?
- From Intake to Outcome: An in-house lawyer’s guide to matter management solutions
- 2 BigLaw firms in merger talks that could produce 1,600-lawyer firm with top 50 revenue
- Send in the paralegals
- Lawyer reprimanded after mistakenly emailing opposing counsel with plan to avoid judge’s call
- ‘I don’t play well’ judge who threatened to track down, jail misbehaving litigant gets tossed from case