MMLA workshop focuses on social media

The Southeast Chapter of the Michigan Mortgage Lenders Association (MMLA) will present a Lunch and Learn Social Media Workshop on Thursday, Sept. 12, at Hantz Bank in Southfield.

The event is scheduled from noon to 1:30 p.m. in the third floor training room of the bank at 262 American Drive. The event is sponsored by Hantz Bank.

The presenter will be Dave Sullivan, marketing director at Credit Technologies.

Sullivan, a graduate of Western Michigan University, started in AIR Credit Midwest in 1997. In 2000, he sold the firm to a large credit reporting bureau and worked there as sales manager of the Michigan and Ohio market for the next 10 years.

He serves on the state board of the Michigan Mortgage Lenders Association as membership chair. 

According to NAR’s 2012 Profile of Home Buyers Research, nine out of 10 houses hunters searched online during the home buying process, with 52 percent choosing that as their first step in the process.  

Sullivan’s presentation will help attendees market home buyers and realtors through the use of social media.

His presentation will include ideas for marketing through LinkedIn, Facebook, YouTube, and Pinterest.

Cost for the workshop is $25 for MMLA members, $35 for non-MMLA members, or free for anyone who joins as a new member of the MMLA for $149 annual dues fee.

Register can be made on-line  at www.mmla.net.

For additional information, contact Karen Bondar at 586.457.3619 or karen.bondar@ugcorp.com.

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