- Posted March 21, 2012
- Tweet This | Share on Facebook
Pure Michigan ad campaign hits the airwaves
LANSING (AP) -- As the seasons turn, it's time for this year's Pure Michigan national advertising campaign.
The $12 million ad blitz on cable TV started Monday and runs through June on more than 20 networks, ranging from Animal Planet to CNN to the Weather Channel.
Ann Arbor, Traverse City, Mackinac Island and The Henry Ford museum each contributed $500,000, meaning some ads will focus on those destinations. George Zimmerman, vice president of Travel Michigan, credits past campaigns with bringing out-of-state visitors to the Great Lakes State.
The ads can be viewed at www.michigan.org.
Published: Wed, Mar 21, 2012
headlines Oakland County
headlines National
- The business of successfully running an in-house department
- ACLU and BigLaw firm use ‘Orange is the New Black’ in hashtag effort to promote NY jail reform
- Justice Gorsuch writes children’s book about ‘Heroes of 1776’
- Companies use ‘deceitful tactics’ to market harmful ultra-processed products with ‘addictive nature,’ city’s suit alleges
- Lawyer accused of trying to poison her husband
- ‘Lawyers Gone Wild’? Filmmaker criticizes bar as he seeks ethics probe of serial killer’s daughter for alleged lie
