The American Bar Association Law Practice Division has released a new book, “Connections: Actionable Guidance on Solo Practice and Small Law Firm Business Development,” a definitive master class in business development and personal marketing for lawyers, law firm owners and legal marketing professionals at any stage of their careers.
To help small firms achieve sustainable business development, this practical guide is a roadmap for lawyers providing actionable strategies for generating referrals, building networks and improving overlooked skills such as communication, follow-up and time management.
Written by an acclaimed law firm marketer with decades of experience, the book will help lawyers with step-by-step methods to engage real-world stories and better understand “connections.”
It shows how any lawyer, from solo practitioners to national law firm leaders, can transform business development from a daunting chore to a rewarding and manageable process on an individual level. The unique insights revealed in “Connections” and its forthcoming companion resources equip legal professionals with the skills and actionable strategies necessary to expand their client base, enhance their personal brand and achieve meaningful success.
The guide notes that the legal profession is changing — and so is the way lawyers connect and build their businesses.
With its clear, approachable style and a wealth of relevant examples, “Connections” is the resource attorneys have been waiting for.
“Connections” is available now in paperback for $59.95 from major retailers, including Amazon and ABA at ShopABA.org.
To help small firms achieve sustainable business development, this practical guide is a roadmap for lawyers providing actionable strategies for generating referrals, building networks and improving overlooked skills such as communication, follow-up and time management.
Written by an acclaimed law firm marketer with decades of experience, the book will help lawyers with step-by-step methods to engage real-world stories and better understand “connections.”
It shows how any lawyer, from solo practitioners to national law firm leaders, can transform business development from a daunting chore to a rewarding and manageable process on an individual level. The unique insights revealed in “Connections” and its forthcoming companion resources equip legal professionals with the skills and actionable strategies necessary to expand their client base, enhance their personal brand and achieve meaningful success.
The guide notes that the legal profession is changing — and so is the way lawyers connect and build their businesses.
With its clear, approachable style and a wealth of relevant examples, “Connections” is the resource attorneys have been waiting for.
“Connections” is available now in paperback for $59.95 from major retailers, including Amazon and ABA at ShopABA.org.
