Brooks Kushman PC will present a webinar on “Brand Protection in 2025: Navigating Dupes, Digital Threats, and Legal Change” Thursday, February 5, from 1 to 2 p.m. via Zoom.
2025 marked a pivotal year for trademark owners, as brand protection strategies were tested by new risks and shifting consumer attitudes. Enforcement tools, courts, and regulators are actively shaping the landscape, requiring brand owners to be more vigilant and proactive than ever.
Across jurisdictions, the lines between parody, dupes, AI-generated branding, and infringement are blurring. Maintenance of trademark rights now demands ongoing evidence, monitoring, and auditability. Scams and bad-faith filings have become more sophisticated, often appearing procedurally credible.
A defining trend is the rise of “dupe” culture. Dupes are look-alike products that mimic design but avoid logos or brand names. They are especially popular in fashion, beauty, and lifestyle categories, driven by social media platforms like TikTok and Instagram. Consumers often view dupes as savvy budget alternatives, not counterfeits, and their legal status is frequently ambiguous.
Speaking at the webinar will be Brooks Kushman’s:
• Robyn Lederman, Executive Committee member, Trademark Liaison
• Hope Shovein, co-chair Trademark
• Erica Klein, shareholder
• Fatima Kassem, associate
For additional information on the webinar, visit www.brookskushman.com.
2025 marked a pivotal year for trademark owners, as brand protection strategies were tested by new risks and shifting consumer attitudes. Enforcement tools, courts, and regulators are actively shaping the landscape, requiring brand owners to be more vigilant and proactive than ever.
Across jurisdictions, the lines between parody, dupes, AI-generated branding, and infringement are blurring. Maintenance of trademark rights now demands ongoing evidence, monitoring, and auditability. Scams and bad-faith filings have become more sophisticated, often appearing procedurally credible.
A defining trend is the rise of “dupe” culture. Dupes are look-alike products that mimic design but avoid logos or brand names. They are especially popular in fashion, beauty, and lifestyle categories, driven by social media platforms like TikTok and Instagram. Consumers often view dupes as savvy budget alternatives, not counterfeits, and their legal status is frequently ambiguous.
Speaking at the webinar will be Brooks Kushman’s:
• Robyn Lederman, Executive Committee member, Trademark Liaison
• Hope Shovein, co-chair Trademark
• Erica Klein, shareholder
• Fatima Kassem, associate
For additional information on the webinar, visit www.brookskushman.com.
