Michiganders are gearing up for a busier year of travel in 2026, according to new findings from AAA’s Consumer Pulse Survey, which reveal a sharp rise in vacation intent, increased multi-trip planning, and an urgent need for travelers to better protect their plans.
AAA’s latest survey of Michigan adults shows 36 percent plan to take more vacations in 2026 compared to 2025. This increase comes as more than half of Michiganders (54 percent) expect to take multiple trips this year, with 44 percent planning two to three vacations of three days or more.
“Travel demand is not just holding, it’s accelerating,” said Debbie Haas, vice president of travel for AAA – The Auto Club Group. “With more Americans planning multiple trips, early planning and the right protection are essential.”
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Key Highlights from AAA’s 2026 Travel Outlook
• 36 percent plan more vacations than last year
• 44 percent will take 2–3 getaways in 2026
• 22 percent expect to skip a vacation entirely
When they’ll travel: Holiday periods remain popular, with strong intent for spring break (26 percent), Thanksgiving (18 percent), and year-end holidays (22 percent).
Where they’re going: Top planned vacation types include road trips (47 percent), beach destinations (38 percent), national/state parks (28 percent), and major metro areas (27 percent).
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The Travel Insurance Gap: Many Travelers Are Still Unprotected
Despite rising travel activity, the survey reveals a significant protection gap:
• Only 26 percent of travelers plan to purchase travel insurance.
• 21 percent are unsure whether they will buy it.
• 25 percent of Michiganders say they are not informed about travel insurance benefits.
That lack of awareness can lead to costly surprises. While most residents know insurance can cover lost luggage (63 percent) and flight cancellations (61 percent), far fewer, only 44 percent, are aware that policies may offer compensation for flight delays as short as 3 hours.
“With higher demand and more people traveling during peak seasons, unexpected disruptions like weather, delays, or cancellations become more common,” Haas said. “Travel insurance safeguards your investment, especially for big, complex, or international trips.”
AAA Travel Agents can help travelers choose the right policy based on trip type, destination, timing, and personal needs to protect you and your wallet.
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Travelers Also Leaning More on Travel Agents
The survey shows that 78 percent of Michigan residents find travel agents valuable, a sign that travelers increasingly want professional support to optimize their vacations and navigate complex itineraries, evolving destination requirements, and crowds.
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Advice for 2026 Travelers
To make the most of 2026’s high-demand travel environment, AAA recommends:
1. Book early: lock in the best rates, availability, and itineraries before peak seasons and preferred accommodations sell out.
2. Protect your trip with travel insurance: From weather-related disruptions to flight delays, medical emergencies, and cancellations, coverage can significantly reduce financial risk and stress. AAA Advisors can walk travelers through options and help match policies to specific needs and itineraries.
3. Use a travel agent: AAA Travel Advisors can help secure competitive pricing, exclusive benefits, and offer support before, during, and after your trip.
AAA’s latest survey of Michigan adults shows 36 percent plan to take more vacations in 2026 compared to 2025. This increase comes as more than half of Michiganders (54 percent) expect to take multiple trips this year, with 44 percent planning two to three vacations of three days or more.
“Travel demand is not just holding, it’s accelerating,” said Debbie Haas, vice president of travel for AAA – The Auto Club Group. “With more Americans planning multiple trips, early planning and the right protection are essential.”
—————
Key Highlights from AAA’s 2026 Travel Outlook
• 36 percent plan more vacations than last year
• 44 percent will take 2–3 getaways in 2026
• 22 percent expect to skip a vacation entirely
When they’ll travel: Holiday periods remain popular, with strong intent for spring break (26 percent), Thanksgiving (18 percent), and year-end holidays (22 percent).
Where they’re going: Top planned vacation types include road trips (47 percent), beach destinations (38 percent), national/state parks (28 percent), and major metro areas (27 percent).
—————
The Travel Insurance Gap: Many Travelers Are Still Unprotected
Despite rising travel activity, the survey reveals a significant protection gap:
• Only 26 percent of travelers plan to purchase travel insurance.
• 21 percent are unsure whether they will buy it.
• 25 percent of Michiganders say they are not informed about travel insurance benefits.
That lack of awareness can lead to costly surprises. While most residents know insurance can cover lost luggage (63 percent) and flight cancellations (61 percent), far fewer, only 44 percent, are aware that policies may offer compensation for flight delays as short as 3 hours.
“With higher demand and more people traveling during peak seasons, unexpected disruptions like weather, delays, or cancellations become more common,” Haas said. “Travel insurance safeguards your investment, especially for big, complex, or international trips.”
AAA Travel Agents can help travelers choose the right policy based on trip type, destination, timing, and personal needs to protect you and your wallet.
—————
Travelers Also Leaning More on Travel Agents
The survey shows that 78 percent of Michigan residents find travel agents valuable, a sign that travelers increasingly want professional support to optimize their vacations and navigate complex itineraries, evolving destination requirements, and crowds.
—————
Advice for 2026 Travelers
To make the most of 2026’s high-demand travel environment, AAA recommends:
1. Book early: lock in the best rates, availability, and itineraries before peak seasons and preferred accommodations sell out.
2. Protect your trip with travel insurance: From weather-related disruptions to flight delays, medical emergencies, and cancellations, coverage can significantly reduce financial risk and stress. AAA Advisors can walk travelers through options and help match policies to specific needs and itineraries.
3. Use a travel agent: AAA Travel Advisors can help secure competitive pricing, exclusive benefits, and offer support before, during, and after your trip.
