A new American Bar Association book titled "Demonstratives: Definitive Treatise on Visual Persuasion" guides lawyers and consultants in creating and using compelling and effective visuals to make their cases in the courtroom.

This book is an in-depth reference guide to the theory and practice of crafting persuasive trial graphics. It dives deeply into the strategy of demonstratives, exploring when to use charts, tables and maps, but, more importantly, when not to use demonstratives and which stages of litigation that could benefit from still and animated graphics. The book also delves into the design principles behind potent advocacy graphics.

To spark ideas, the book features an "Inspiration Index" with more than 300 visual examples to help litigators communicate more clearly, efficiently and persuasively.

"Demonstratives: Definitive Treatise on Visual Persuasion" costs $89.95 and can be ordered by calling 800-285-2221 or online at

Published: Fri, Mar 16, 2018