By Liz Nass
Gongwer News Service
Advertisements in the race for attorney general keep rolling in as the candidates try to break through the national messaging, with Democrat Eli Savit releasing a new ad Tuesday that touts his work as an attorney.
Savit and Republican attorney general candidate Doug Lloyd have been benefactors of national organizations funding ad reservations in the past two months, while both of them are polling with low name recognition as county prosecutors.
Lloyd, though, is getting more money behind his candidacy than Savit, data from AdImpact shows.
Savit’s campaign, though, released its first broadcast ad of the campaign, after only digital ads since August. The ad says Savit is “on the case,” flexing the knowledge he received from clerking under late U.S. Supreme Court Justice Ruth Bader Ginsburg in 2014 and 2015. He says that he knows what matters: the people behind the case.
“The big guys want to rig the game so you don’t have a say, but I took on the polluters, predators and corporations ripping you off,” Savit says in the ad. “As attorney general, whether it's your boss, insurance companies, utilities or even the president, I will take them on to lower costs and protect your rights.”
The ad will run until the end of the election, which the campaign says is “part of a seven-figure” push. The ad will broadcast in the Detroit media market.
“The ad highlights how this race is ultimately about the people of the state of Michigan – and in a time when so many ads focus on negative, personal attacks, we believe our message will resonate with voters,” Naina Agrawal-Hardin, Savit’s spokesperson, said in a statement.
This week, Savit has $148,000 in ad reservations for his campaign. His campaign and the Democratic Attorneys General Association have put in a total $635,000 into ad reservations across the race.
However, Savit is facing major pushback from the national groups backing Lloyd, with the Safer Michigan Fund, the PAC for RAGA, spending $548,000 this week and with $630,000 reserved for the future. The group has now spent $2 million total in this race.
Lloyd’s campaign nor the Judicial Integrity Project, which has previously funded reservations, have spent money this week or in the future, according to AdImpact.
Gongwer News Service
Advertisements in the race for attorney general keep rolling in as the candidates try to break through the national messaging, with Democrat Eli Savit releasing a new ad Tuesday that touts his work as an attorney.
Savit and Republican attorney general candidate Doug Lloyd have been benefactors of national organizations funding ad reservations in the past two months, while both of them are polling with low name recognition as county prosecutors.
Lloyd, though, is getting more money behind his candidacy than Savit, data from AdImpact shows.
Savit’s campaign, though, released its first broadcast ad of the campaign, after only digital ads since August. The ad says Savit is “on the case,” flexing the knowledge he received from clerking under late U.S. Supreme Court Justice Ruth Bader Ginsburg in 2014 and 2015. He says that he knows what matters: the people behind the case.
“The big guys want to rig the game so you don’t have a say, but I took on the polluters, predators and corporations ripping you off,” Savit says in the ad. “As attorney general, whether it's your boss, insurance companies, utilities or even the president, I will take them on to lower costs and protect your rights.”
The ad will run until the end of the election, which the campaign says is “part of a seven-figure” push. The ad will broadcast in the Detroit media market.
“The ad highlights how this race is ultimately about the people of the state of Michigan – and in a time when so many ads focus on negative, personal attacks, we believe our message will resonate with voters,” Naina Agrawal-Hardin, Savit’s spokesperson, said in a statement.
This week, Savit has $148,000 in ad reservations for his campaign. His campaign and the Democratic Attorneys General Association have put in a total $635,000 into ad reservations across the race.
However, Savit is facing major pushback from the national groups backing Lloyd, with the Safer Michigan Fund, the PAC for RAGA, spending $548,000 this week and with $630,000 reserved for the future. The group has now spent $2 million total in this race.
Lloyd’s campaign nor the Judicial Integrity Project, which has previously funded reservations, have spent money this week or in the future, according to AdImpact.
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